Full cycle B2B marketing agency in Europe

More and more famous companies are taking steps to become carbon neutral in the nearest and further future. These days we can see how PepsiCo, Siemens, Procter & Gamble, and many others have already set ambitious milestones for CO2 reduction. Another great news on sustainability shows Pringles – the famous stackable potato-based chips producer.

Around $204.77 billion worth of goods and services Germany imported from China in 2022. Meanwhile, Germany’s export to China in 2022 is worth around $113.38 billion. Such huge numbers underline the importance of China – Germany trading relationships for both countries. But what are the difficulties that business owners from China and Germany bump into when trying to set up mutual business relationships? Learn what are the main business cultural differences between China and Germany and how to overcome them in the article.

The new study by the Ehrenberg-Bass Institute for the Wolf Blass Foundation brings new evidence on preferred wine packaging for consumers. The study was conducted in Australia with 1200 participants. Consumers were asked what their preferred choices for wine packaging are.

Utilizing hydrogen as the primary energy source is one of the milestones for many countries around the world, which still seems to be unachievable in the near future. However, the famous spirit company Bacardi makes that milestone much closer.

Most European countries have already introduced a deposit return scheme (DRS) for single-use drink containers by using reverse vending machines (RVMs). Now, this important step toward a circular economy has been made by Hungary. Yes, the local governmental body responsible for the collection and management of municipal solid waste (MOL Hulladékgazdálkodási) in collaboration with TOMRA will optimize the returning process of beverage containers.

Almost every packaging company aims to be present in Europe. The reason is hidden in the mature stage of European countries’ development along with the high solvency of local consumers. Hence, such oversaturation with the world’s leaders in the industry makes the EU the locomotive of world packaging industry trends. What exactly should B2B packaging companies expect from the European market shortly? And how our cooperation with the world’s biggest packaging producers allows them to overcome all the difficulties – learn in the article.

Given the ongoing sparkling debates on single-use plastic ban within the European Union, any sustainable startups, which can help to ditch plastic are becoming more important. Here is one of the cases, which can revolutionize the way we treat personal hygiene products in hotels.

Finland and Italy want to soften the European Packaging and Packaging Waste Regulation (PPWR). Both countries would like to avoid restrictions on single-use packaging, especially for food and beverages. Finland and Italy called on the paper for the removal of targets for reuse and the cancellation of all restrictions on single-use packaging at the last Environment Council (December 18) in Brussels. That is when EU Ministers expect to close political negotiations on the new PPWR European Parliament approved last month.

With the increasing popularity of digital marketing implementation in the B2B sector, it is crucial to pay attention to search engine optimization. Otherwise, the voice of your brand will get lost in the ocean of others. At the same time, there are no constant rules for SEO optimization since they depend on changes in customer behavior and updates in search engines. How to increase the effectiveness of your SEO optimization in 2024 – read below.