The distinctions around different packaging approaches, which directly correlate with the sales channel are becoming more distinct. The recent case of the Bosch Power Tools is a great example of one.
What?
“One Product, Two Packages” – STI Group has developed two packaging formats for Bosch’s products, which cater to the unique requirements of online and retail sales channels.
What are the main differences?
For retail sales, the packaging features more eye-catching visual appeal and provides shoppers with more information. It features a colorful coating, branding, and imagery.
Whereas, E-commerce packaging allows customers to get all the information online. Hence, it is more focused on logistics, with a robust design optimized for direct shipping. Therefore, it omits unnecessary retail elements and requires minimal ink.
Why is it important?
According to STI Group, the E-commerce packaging still has an aesthetic visual appearance. But, alongside with that, the manufacturing process uses recycled materials and less ink, than the retail version.
Boost2Be acknowledges the importance of adopting the packaging itself, brand voice, and marketing strategies to the channel of sale. So, flexibility and an omnichannel approach is what we are offering to our customers.
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