With the increasing popularity of digital marketing implementation in the B2B sector, it is crucial to pay attention to search engine optimization. Otherwise, the voice of your brand will get lost in the ocean of others. At the same time, there are no constant rules for SEO optimization since they depend on changes in customer behavior and updates in search engines. How to increase the effectiveness of your SEO optimization in 2024 – read below.
The mobile version comes first
In November 2023 almost 91% of the world’s population was using smartphones and this number will only increase in 2024. Moreover, in most countries of the world, more than 60% of Google searches come from mobile phones. With such a wide smartphone usage it is crucial to offer a website with fast loading and even better SEO-optimized content. Consequently, If you still have not prioritized the mobile version of your website yet, then 2024 is definitely the year to begin.
EAT rule matter
One of the most important criteria that Google applies when selecting which websites will be on the first page of search results is still EAT. This abbreviation stands for three words: expertise, authoritativeness, and trustworthiness. To follow this rule, you need to:
- Use only well-structured and useful content with great illustrations
- Include only trustable and precise information with links to authoritative sources
- Regular updates and audits of provided information
- When publishing the articles, include the name and short info about the author
- Use the “Our clients about us” section and successful cases
Furthermore, if your website appears in the links on external websites, it will also seriously increase SEO optimization.
Voice searches increase
Only a few years ago voice search was primarily used by teenagers. But with the rise of different AI-based assistance such as Siri, it is now becoming a noticeable tool in the B2B sphere. According to a Google report, nearly 27% of users search for information using the voice search function. This number will continue to grow in 2024, so cannot be neglected. Such a trend means that short keywords become less necessary and SEO managers should come up with ideas on how to deal with optimization using alternative ways. Instead, you can implement the following features:
- Implementation of a more informal (conversational) type of content
- Keyphrases replace keywords
- F.A.Q. section usage
Video adoption
In the modern world, audiovisual content is one of the most important components of the content creation process for both the B2C and B2B spheres. Even the most engaging text should always be accompanied by some pictures and/or a piece of video. It helps the reader to get more familiar with the product or service that you offer and in some cases get an understanding of how to use it properly. But an even more important fact is that Google algorithms are 50 times more likely to add your piece of content with video to the first search page than the one without it. Hence, in 2024 you should think more about video creation when working with SEO optimization.
Local SEO Importance
Another trend of 2024 SEO optimization is taking into account the geographical proximity of the user. The users are allowed to track their location and type something like “Bottling company in my city” or “Cleaning services near my”. It means that users do not want to see the list of all available companies in the country, but only those that can be reached by walking or driving distance. Such queries are still widely used and cannot be neglected in 2024.
In this case, the inhabitants of the city and suburban areas would be the target audience, so you need to focus on them. Also, it is important to have an optimized Google Business Profile that will display your address on Google Maps. Note, that this trend is more applicable to offline businesses.
Optimization of Google business profile
In 2014 Google released a new feature that was meant to help companies more effectively advertise their business and customers find merchants. Today Google’s business profile has become quite popular in the B2B sector as well because using it is the fastest way to find contact information. The statistics suggest that as a rule one Google Business Profile usually gets around 33 visits monthly. So, if your business still does not have the benchmark in Google Maps and a well-described Google business profile, 2024 is the best year to start.
Using keywords
Despite constant updates Google implements, using keywords in the text is important when it comes to SEO optimization in 2024. The only change is the length of the keywords. The reason remains the same – the text evenly stuffed with keywords more often appears in the search result. That is how this old but good tool is capable of driving traffic straight to your website. The algorithms for implementing keywords remain the same: firstly you determine the ideal customer profile, afterward, determine what exactly they type the most frequently in Google and use it in your articles, blogs, white papers, etc.
AI tools
Rolled out in 2015 AI-drive tool called RankBrain will also be important for every SEO manager in 2024 because it is a primary tool for Google to better understand search queries. It is a part of search engine algorithms that aim to catch the intent of users when they are searching even without using the exact keywords. For instance, if the user writes “the wealth of Jack Sparrow”, then Google understands that the person is searching for Johnny Depp’s fortune.
So, when optimizing the content you should clearly know what your audience wants to see without even typing the exact keywords.
How to make SEO optimization seamless?
Notwithstanding that some old tools will remain useful in 2024, the overall effectiveness of your current marketing strategy will decline in the new year. Unless you will take into account the upcoming trends.
But the most straightforward way to ensure the stability of your digital marketing and even improve it in 2024 is by utilizing the help of experienced marketers from Boost2Be.
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