Given the ongoing sparkling debates on single-use plastic ban within the European Union, any sustainable startups, which can help to ditch plastic are becoming more important. Here is one of the cases, which can revolutionize the way we treat personal hygiene products in hotels.

Finland and Italy want to soften the European Packaging and Packaging Waste Regulation (PPWR). Both countries would like to avoid restrictions on single-use packaging, especially for food and beverages. Finland and Italy called on the paper for the removal of targets for reuse and the cancellation of all restrictions on single-use packaging at the last Environment Council (December 18) in Brussels. That is when EU Ministers expect to close political negotiations on the new PPWR European Parliament approved last month.

With the increasing popularity of digital marketing implementation in the B2B sector, it is crucial to pay attention to search engine optimization. Otherwise, the voice of your brand will get lost in the ocean of others. At the same time, there are no constant rules for SEO optimization since they depend on changes in customer behavior and updates in search engines. How to increase the effectiveness of your SEO optimization in 2024 – read below.