The distinctions around different packaging approaches, which directly correlate with the sales channel are becoming more distinct. The recent case of the Bosch Power Tools is a great example of one.

Most B2B companies from outside the European Union when starting to scale their business sooner or later attempt to enter Europe. It is a logical and completely right decision given the importance of European economies in the world. Yet, starting a business in the EU for foreign companies always entails many problems such as strict regulations, consumer selectivity and high competition. What is the best way to deal with these pitfalls and successfully expand your business to Europe without stress – learn in the article.

Australian yogurt manufacturer Moo Premium Foods (Moo) has been found guilty of misleading their clients. The company was claiming they are using “100 percent ocean plastic” for packaging. Such a slogan Moo was using on its packaging, and in marketing through its official social media pages and website.