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Why marketers are switching from business intelligence to prescriptive analytics

Sentiment analysis has never really gone away, but it’s certainly seen a strong resurgence as social media has grown to become a core channel for so many brands and consumers the world over. Before social media, where exactly did we garner data for sentiment analysis?

0 min read
1.05.2023
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Latest articles
Why marketers are switching from business intelligence to prescriptive analytics
Why marketers are switching from business intelligence to prescriptive analytics

Sentiment analysis has never really gone away, but it’s certainly seen a strong resurgence as social media has grown to become a core channel for so many brands and consumers the world over. Before social media, where exactly did we garner data for sentiment analysis?

2
0 min read
1.05.2023
Read more →