Most B2B companies from outside the European Union when starting to scale their business sooner or later attempt to enter Europe. It is a logical and completely right decision given the importance of European economies in the world. Yet, starting a business in the EU for foreign companies always entails many problems such as strict regulations, consumer selectivity and high competition. What is the best way to deal with these pitfalls and successfully expand your business to Europe without stress – learn in the article.

LinkedIn nowadays is the most popular business platform in the world. In 2023 around 77% of recruiters regularly use LinkedIn for employees hiring, seeking job opportunities or building business relations worldwide. Hence, it is a great, well-developed platform that can be used as a tool for generating leads without investing a fortune. Learn how to use LinkedIn for B2B marketing effectively in our guide below.

In the past several years, there’s been a notable shift from descriptive analytics to predictive analytics. We love to see this, but why? Let’s start by getting back to basics and defining the two.