Sentiment analysis has never really gone away, but it’s certainly seen a strong resurgence as social media has grown to become a core channel for so many brands and consumers the world over. Before social media, where exactly did we garner data for sentiment analysis?

Sentiment analysis has never really gone away, but it’s certainly seen a strong resurgence as social media has grown to become a core channel for so many brands and consumers the world over. Before social media, where exactly did we garner data for sentiment analysis?

In the past several years, there’s been a notable shift from descriptive analytics to predictive analytics. We love to see this, but why? Let’s start by getting back to basics and defining the two.