The distinctions around different packaging approaches, which directly correlate with the sales channel are becoming more distinct. The recent case of the Bosch Power Tools is a great example of one.

Arjowiggins has introduced a paper packaging for butter named Sylvicta. The company claims it uses only renewable raw materials for manufacturing, so it is a sustainable alternative to current butter packaging.

LinkedIn nowadays is the most popular business platform in the world. In 2023 around 77% of recruiters regularly use LinkedIn for employees hiring, seeking job opportunities or building business relations worldwide. Hence, it is a great, well-developed platform that can be used as a tool for generating leads without investing a fortune. Learn how to use LinkedIn for B2B marketing effectively in our guide below.